It Is I, Lex – The Dutch Guy

It Is I, Lex – The Dutch Guy

bio written by Adam Bernard

Before I was heard internationally on radio stations in the United States, Ireland, and my home country of The Netherlands, I had an audience of one, and it was an unwilling audience, at that.

The audience was my little brother, who was upset that my initial foray into pirate radio was broadcasting over the Bugs Bunny cartoons on my family’s TV. The year was 1992, and I, already involved in the local pirate radio station Freewave Radio, had purchased my own transmitter. This was something I had to do if I was going to pursue a career in radio.

Back then commercial radio wasn’t allowed yet in The Netherlands, so we only had a few public radio stations. The only thing left to do, to get on-air time, was buying a transmitter and do it yourself. Pirate Radio! (Fun fact, I still own this transmitter, don’t tell nobody!)

I went from accidentally broadcasting over my family’s TV signal, to reaching a few blocks worth of people, to developing a huge following spinning dance music on Freewave Radio. This led to a multitude of gigs, including holding down an overnight shift at an oldies station in Texas, which is where I was given the moniker Lex – The Dutch Guy.

The program director at the oldies station figured he had to explain my silly Dutch accent somehow, and that’s how I became (Lex) The Dutch Guy in 2005.

Following my time at the oldies station, I had a stint at a Top 40 station in Ireland, where I hosted a weekend shift (these shows, as well as the shows for the oldies station, were pre-recorded in my home studio). This led to landing a gig at Cool FM in The Netherlands, where I was given control of the playlist during my show.

Being a supporter of independent music, I began to sprinkle in some of my independent favourites amid all the Top 40 records and classics. The audience loved it, and in 2012, after I lost my gig at Cool FM, I launched my first music blog, which has since become lexthedutchguy.com. Over the years I’ve promoted 1000s of songs on my blog, tried Youtube for awhile, lost my entire website due to a server crash, did 100 weekly radio shows on WFM96 and since 2022 absolutely nothing. Until now!

I’m merging my knowledge and passion for music, radio and artist promotion into one project. Is it gonna be big? I don’t know, but if you dig funk, soul and disco, you better keep an eyeball on the website and give me a follow on the TikkieTok, ‘cause you and I gonna have us some serious fun!